{"id":14237,"date":"2021-07-22T11:44:53","date_gmt":"2021-07-22T11:44:53","guid":{"rendered":"https:\/\/www.guru.com\/blog\/?p=14237"},"modified":"2021-08-02T06:31:06","modified_gmt":"2021-08-02T06:31:06","slug":"the-guru-guide-to-writing-job-descriptions-best-practices-for-freelance-hiring","status":"publish","type":"post","link":"https:\/\/qa-wp.guru.com\/blog\/the-guru-guide-to-writing-job-descriptions-best-practices-for-freelance-hiring\/","title":{"rendered":"The Guru Guide to Writing Job Descriptions: Best Practices for Freelance Hiring"},"content":{"rendered":"\n<p>Writing a job ad is a unique opportunity to attract the best contractor talent!&nbsp;<\/p>\n\n\n\n<p>Get it right, and you&#8217;ll transform the slog of recruitment admin into something way more exciting.<\/p>\n\n\n\n<p>Yep, you&#8217;ll need to include the basics &#8211; rate of pay, hours, tasks &#8211; but here, we&#8217;ll show you how to stand out from the crowd and entice high-quality candidates to work with you.<\/p>\n\n\n\n<p>Let&#8217;s get started with our guide to writing job descriptions. This guide includes the best practices for any size business seeking outstanding freelancers.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Great Quality Job Descriptions Matter<\/h2>\n\n\n\n<p>Never forget that quality attracts quality.<\/p>\n\n\n\n<p>You need a writer, a web designer, or an SEO pro, so surely you just need to write the requirements and wait for a flood of candidates?<\/p>\n\n\n\n<p>Not quite.<\/p>\n\n\n\n<p>Say I&#8217;m a freelancer at the top of my game, a seasoned expert in my field with a wealth of skill and knowledge &#8211; I have the luxury of picking and choosing my contracts.<\/p>\n\n\n\n<p>Vague wording, spelling mistakes, bland text; you&#8217;ll get a slew of applications that match the standards you have (perhaps inadvertently) set for the role.<\/p>\n\n\n\n<p>Great freelancers are attracted by businesses they want to collaborate with and who align with their values.&nbsp;<\/p>\n\n\n\n<p>Use your ad to showcase the opportunity, not just the role, and you&#8217;ll instantly&nbsp;upgrade the standard of candidates. <\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Best Practice for Freelance Job Descriptions<\/h2>\n\n\n\n<p>Here&#8217;s how you put that into practice &#8211; and narrow down your freelance job applicants to people you want on your team:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Introduce Your Business (Or Yourself)<\/h3>\n\n\n\n<p>No two roles are the same, and it&#8217;s not enough to say you&#8217;re after an experienced data entry clerk.<\/p>\n\n\n\n<p>Tell your applicants who you are, what you&#8217;re all about, and what your business does!<\/p>\n\n\n\n<p>So many ads describe the role, but not the company, and it&#8217;s a major pitfall.<\/p>\n\n\n\n<p>Junior freelancers might not be fussed about the employer. Still, professionals are far more likely to filter down the projects they&#8217;re interested in based on the sector or ethos of the hirer &#8211; not just the task itself.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Share the Goals of the Project<\/h3>\n\n\n\n<p>Give your job description some context!<\/p>\n\n\n\n<p>Great, you <a href=\"https:\/\/www.guru.com\/blog\/how-much-do-companies-charge-for-seo\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"need someone to sort out your SEO (opens in a new tab)\">need someone to sort out your SEO<\/a> &#8211; but <em>why<\/em>?<\/p>\n\n\n\n<p>You don&#8217;t need to go into masses of detail, but adding flavor and scope makes a freelance job description much more interesting.<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Do you want to lead the field in your sector?<\/li><li>Are you expanding and want a contractor to help you achieve that?<\/li><li>Is your business launching an exciting new service?<\/li><\/ul>\n\n\n\n<p>Exceptional contractors will always be more engaged in a project with drive, purpose, and goals. So share your goals, make them tangible, and outstanding contractors will want to jump on board.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Don\u2019t Forget the Basics<\/h3>\n\n\n\n<p>If you&#8217;re working with a limited word count, it&#8217;s annoyingly easy to forget a minor detail.<\/p>\n\n\n\n<p>Unfortunately, that multiplies your workload, dealing with countless clarification questions, or filtering through a tonne of applications that aren&#8217;t up to scratch.<\/p>\n\n\n\n<p>Essentials include:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Deadlines: When does the project start? How long will it run for?<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Workload: Do you need a fixed number of hours per week or month?<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Scope: How much involvement and creative freedom is allowed?<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Pay: Always give a rough budget or fixed amount; never leave it to your freelancer&#8217;s intuition to guess whether the pay meets their expectations!<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Qualifications: Do you have a specific degree, qualification, certification, or accreditation requirement? Always make that clear right from the start.<\/li><\/ul>\n\n\n\n<ul class=\"wp-block-list\"><li>Skills: If you don&#8217;t have the time for training or need candidates to be ready to get cracking from day one, ensure your job description details the exact skills and experience you require.<\/li><\/ul>\n\n\n\n<p>Your aim here is to answer every possible question before it gets asked!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Better Job Descriptions = Better Candidates<\/h2>\n\n\n\n<p>Loads of businesses think the essential parts of their job descriptions are the name of the role and the list of duties &#8211; but make it well rounded and sprinkled with context, and the caliber of applications rises exponentially.<\/p>\n\n\n\n<p>Finally, always, always proof your ad!<\/p>\n\n\n\n<p>Grammar and spelling mistakes are human, but their place isn&#8217;t in a professional job advert.<\/p>\n\n\n\n<p>Putting some energy into a <a href=\"https:\/\/www.guru.com\/blog\/what-to-write-in-a-job-description\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"quality job description (opens in a new tab)\">quality job description<\/a> is the number one way to improve your recruitment processes, so make sure it showcases the standards you expect from every applicant.\u00a0 <a href=\"https:\/\/www.guru.com\/blog\/how-to-use-sample-job-posting-ads-to-craft-a-perfect-ad\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Check here for sample job posting ads (opens in a new tab)\">Check here for sample job posting ads<\/a>.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Writing a job ad is a unique opportunity to attract the best contractor talent!&nbsp; Get it right, and you&#8217;ll transform the slog of recruitment admin into something way more exciting. Yep, you&#8217;ll need to include the basics &#8211; rate of pay, hours, tasks &#8211; but here, we&#8217;ll show you how to stand out from the<\/p>\n","protected":false},"author":14,"featured_media":14342,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,437],"tags":[354],"class_list":{"0":"post-14237","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-employer","8":"category-resources","9":"tag-job-posts"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>The Guru Guide to Writing Job Descriptions: Best Practices for Freelance Hiring<\/title>\n<meta name=\"description\" content=\"Writing a job ad is a unique opportunity to attract the best contractor talent! Get it right, and you&#039;ll transform the slog of recruitment admin into something way more exciting.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qa-wp.guru.com\/blog\/the-guru-guide-to-writing-job-descriptions-best-practices-for-freelance-hiring\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Guru Guide to Writing Job Descriptions: Best Practices for Freelance Hiring\" \/>\n<meta property=\"og:description\" content=\"Writing a job ad is a unique opportunity to attract the best contractor talent! 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