{"id":14240,"date":"2021-07-24T17:00:25","date_gmt":"2021-07-24T17:00:25","guid":{"rendered":"https:\/\/www.guru.com\/blog\/?p=14240"},"modified":"2021-08-02T06:32:30","modified_gmt":"2021-08-02T06:32:30","slug":"what-to-write-in-a-job-description","status":"publish","type":"post","link":"https:\/\/qa-wp.guru.com\/blog\/what-to-write-in-a-job-description\/","title":{"rendered":"What to Write in a Job Description"},"content":{"rendered":"\n<p>Your job description is an all-important part of any freelance job posting &#8211; but it doesn&#8217;t need to be dry and dull to get the information across.<\/p>\n\n\n\n<p>A job description needs to explain responsibilities and expectations but also inject some personality, attracting the type of candidates you&#8217;re looking for.<\/p>\n\n\n\n<p>We&#8217;ll run through all the things you should include in your job description and how to pack a punch in selling the vacancy to top-quality contractors!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Essentials to Include in Your Job Description<\/h2>\n\n\n\n<p>So, we all know the vital elements of a basic job description, things like:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Job title<\/li><li>Location (or remote work opportunity)<\/li><li>How to apply<\/li><li>The role and responsibilities<\/li><\/ul>\n\n\n\n<p>But we&#8217;re not here to tell you the obvious &#8211; we&#8217;re here to help you craft a killer job description that entices fantastic professionals to jump at the chance to work with you.<\/p>\n\n\n\n<p>The first bit we will focus on is the job title.<\/p>\n\n\n\n<p>Yes, it might seem irrelevant, but make no mistake; a skilled freelancer is way more likely to be excited by a project that will look awesome on their portfolio!<\/p>\n\n\n\n<p>Don&#8217;t feel pressured to use standard phrases &#8211; the position could be a facilitator, an advisor, a representative, a collaborator, or a project lead.&nbsp;<\/p>\n\n\n\n<p>Go a bit wild with your imagination and you&#8217;ll instantly stand out from the hundreds of thousands of other job postings that all begin the same way.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Making the Job Description Easy to Digest<\/h2>\n\n\n\n<p>Next, if you\u2019re unsure what to write in job description ads, you&#8217;re going to want to follow a template, primarily to ensure your candidates can see at a glance whether they&#8217;re a good fit for the post.<\/p>\n\n\n\n<p>Most job descriptions follow a path a bit like this:<\/p>\n\n\n\n<p><strong>1. Job title (see above!) and whom they will report to.&nbsp;<\/strong><br>Use that space to show the seniority of the role or emphasize any teamwork aspects of the position. <\/p>\n\n\n\n<p><strong>2. Job overview&nbsp;<\/strong><br>A short paragraph up to four sentences explaining what the project is, the key deliverables, or how you&#8217;d define success! <\/p>\n\n\n\n<p><strong>3. Responsibilities or duties&nbsp;<\/strong><br>A concise list of everything you need the candidate to do. <br><br>Make it transparent, understandable, and avoid anything vague, such as &#8216;follow a customer-led approach.\u2019 It needs to be 100% obvious what actual tasks are involved. <\/p>\n\n\n\n<p><strong>4. Qualification requirements<\/strong><br>Don&#8217;t be reluctant to include any desirables, or nice-to-haves, too. They&#8217;re an easy way to narrow down your shortlist if you&#8217;re overwhelmed with applications. <\/p>\n\n\n\n<p>Finally, explain how to apply. Even on a freelance platform, it pays to make it crystal clear.&nbsp; If you want applicants to email you, send copies of their portfolio, or post a cover letter, make it apparent in the job description so there&#8217;s never any confusion. On Guru, freelancers simply click to send a quote to you directly via the Guru platform.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">How to Make Your Job Descriptions More Engaging<\/h2>\n\n\n\n<p>Although you don&#8217;t need to launch into a manifesto and dive deep into your business values, the overview is a valuable place to engage and drive applicants to want to learn more.<\/p>\n\n\n\n<p>Compare these two examples:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job Description Example A<\/h3>\n\n\n\n<p>The successful applicant will be required to oversee re-branding project ABC covering all aspects of social media marketing, brand guidelines, roll-out to affiliates, and logo design.&nbsp;<\/p>\n\n\n\n<p>In addition, responsibilities include team management, affiliate communications, and distribution of brand assets.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Job Description Example B<\/h3>\n\n\n\n<p>Our latest project is a unique opportunity to unleash your creativity in crafting exceptional branding with a market-leading team of award-winning innovators.&nbsp;<\/p>\n\n\n\n<p>That covers everything from reimagining brand logos, creating a comprehensive brand guide, and collaborating with our incredible affiliates to develop a magic recipe.<\/p>\n\n\n\n<p>See what a difference that makes?<\/p>\n\n\n\n<p>It&#8217;s colorful, energetic, and rephrases the vacancy as an opportunity to work with a fantastic team.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Summary<\/h3>\n\n\n\n<p>Although a job description is usually pretty formulaic and information-based, it forms a key part of your job posting that will make or break the caliber of the freelancers who apply.<\/p>\n\n\n\n<p>Explaining the role clearly, and why it&#8217;s a prime opportunity will instantly position your job posting as a desirable vacancy that the best professionals will want.\u00a0 Read more about <a href=\"https:\/\/www.guru.com\/blog\/the-guru-guide-to-writing-job-descriptions-best-practices-for-freelance-hiring\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"writing job description best practices (opens in a new tab)\">writing job description best practices<\/a>.<\/p>\n\n\n\n<p>Guru\u2019s <a href=\"https:\/\/www.guru.com\/post-job\/\" target=\"_blank\" rel=\"noreferrer noopener\" aria-label=\"Post a Job (opens in a new tab)\">Post a Job<\/a> form gives you a clear template to post your job description and privately connect with quality candidates within hours.  <\/p>\n","protected":false},"excerpt":{"rendered":"<p>Your job description is an all-important part of any freelance job posting &#8211; but it doesn&#8217;t need to be dry and dull to get the information across. A job description needs to explain responsibilities and expectations but also inject some personality, attracting the type of candidates you&#8217;re looking for. We&#8217;ll run through all the things<\/p>\n","protected":false},"author":14,"featured_media":14341,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,437],"tags":[354],"class_list":{"0":"post-14240","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-employer","8":"category-resources","9":"tag-job-posts"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>What to Write in a Job Description<\/title>\n<meta name=\"description\" content=\"A job description needs to explain responsibilities and expectations but needs to attract the type of candidates you&#039;re looking for. 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