{"id":15211,"date":"2022-01-11T06:45:35","date_gmt":"2022-01-11T06:45:35","guid":{"rendered":"https:\/\/www.guru.com\/blog\/?p=15211"},"modified":"2022-01-11T06:46:19","modified_gmt":"2022-01-11T06:46:19","slug":"how-much-does-a-social-media-manager-cost","status":"publish","type":"post","link":"https:\/\/qa-wp.guru.com\/blog\/how-much-does-a-social-media-manager-cost\/","title":{"rendered":"How Much Does a Social Media Manager Cost?"},"content":{"rendered":"\n

Millions of businesses rely on excellent social media management as a low-cost way to build brand awareness and reach targeted audiences.<\/p>\n\n\n\n

If you’re wondering how much a social media manager costs, it\u2019s about $14 to $35 per hour for a skilled freelancer.<\/p>\n\n\n\n

It’s essential to consider the level of experience you need, the scope of the position, and know the right questions to ask a social media manager<\/a> at an interview to select the perfect candidate.<\/p>\n\n\n\n

Here, we’ll explain a few critical factors that will impact your social media staffing budget.<\/p>\n\n\n\n

What Are the Average Costs of Hiring a Social Media Manager?<\/h2>\n\n\n\n

If you’re looking to hire a social media manager<\/a> to take over all supervisory responsibilities for a large team, your annual budget will inevitably be higher than hiring someone in for a junior role.<\/p>\n\n\n\n

There are multiple variables at play, so your total costs will depend on the following considerations.<\/p>\n\n\n\n

Social Media Management Experience<\/h3>\n\n\n\n

Hiring a social media manager who doesn’t have the appropriate background can be more costly than paying someone with a great set of skills.<\/p>\n\n\n\n

Social media professionals with strong communication abilities and expertise in managing brand presence can transform the rate of return on your social media advertising budgets.<\/p>\n\n\n\n

But, you don’t need<\/em> to hire a hugely accomplished manager if you have a smaller business and want to test the waters with smaller campaigns.<\/p>\n\n\n\n

The Number of Socials Used By Your Business<\/h3>\n\n\n\n

Social media management responsibilities can range from running one platform to juggling cross-posts and digital ads on multiple feeds, so you’ll need to think about:<\/p>\n\n\n\n

  • How many different platforms and sites does your business use?<\/li>
  • What metrics is your social media manager responsible for monitoring?<\/li>
  • Are they required to create the content or will they work with an existing content creation employee?<\/li>
  • How many colleagues will they need to supervise?<\/li><\/ul>\n\n\n\n

    Pure management roles might involve content approvals, managing targets, building content strategies, and monitoring schedules.<\/p>\n\n\n\n

    However, your costs will be higher if you need an all-in-one social media manager to produce original content and then track progress right through to performance metrics. <\/p>\n\n\n\n

    Your Expected Customer Engagement Volume<\/h3>\n\n\n\n

    If you already have tens of thousands of followers and a very active social presence, the capacity of the social media management job immediately increases.<\/p>\n\n\n\n

    Businesses with engagement tools, customer service teams, or a network of social media managers might delegate tasks such as responding to individual comments to a more junior employee.<\/p>\n\n\n\n

    Social media managers required to manage responses, communications, and monitoring key performance metrics (KPIs) have a heavier workload, so it’s often best to agree to timescales for replies – and the faster a response you need, the more expensive the rate!<\/p>\n\n\n\n

    Advertising and Marketing Budgets<\/h3>\n\n\n\n

    The larger your social media advertising budget, the greater the knowledge level required.<\/p>\n\n\n\n

    Free campaigns, organic growth, and natural customer advocacy are great aspirations – but most companies opt for an element of paid advertising or influencer ads to gain market traction.<\/p>\n\n\n\n

    The Underlying Customer Services Framework<\/h3>\n\n\n\n

    Social media, inevitably, attracts negative responses from time to time (no matter how amazing the content you produce is!).<\/p>\n\n\n\n

    Pay rates for social media managers will depend on how much support you have in place to spread out the need to deal with any adverse responses:<\/p>\n\n\n\n

    • Is there a dedicated customer services team to deal with complaints or negative reviews?<\/li>
    • Do you invite customers to leave feedback through your socials, and who manages those dialogues if so?<\/li>
    • Will your social media manager need conflict resolution or negotiation skills to deal with sticky situations?<\/li>
    • Is there another manager who shares responsibility for proofing and approving campaigns before they go live?<\/li><\/ul>\n\n\n\n

      Another factor to think about is specific expertise. Social media channels linked with technical products, for example, might offer troubleshooting services to address any user issues.<\/p>\n\n\n\n

      If your social media manager is required to deal with this, you’ll likely need to budget more to find someone with experience in your sector to answer detailed questions.<\/p>\n\n\n\n

      Content Creative Requirements<\/h3>\n\n\n\n

      Original content is ideal for every<\/em> social media post, story, advert, and campaign. <\/p>\n\n\n\n

      Video content provides the highest engagement rates, and you’ll want to build a library of quality photos, graphics, videos, and interactive links to make the most of your platforms.<\/p>\n\n\n\n

      Businesses with a freelance content creator, or team of designers, won’t usually need their social media manager to get hands-on with creating the content – but a blended role including design tasks will command a more comprehensive skill set.<\/p>\n\n\n\n

      Social Media Manager Rates by Project Type<\/h2>\n\n\n\n

      Finally, it’s worth pointing out that you don’t necessarily need to hire a social media manager for the long term, and many freelance professionals work on a per-project basis.<\/p>\n\n\n\n

      Indicative costs are:<\/p>\n\n\n\n

      • $300 to $1,000 to create a new small business social media campaign.<\/li>
      • $2,500 to $10,000 per month to manage up to two prominent social media accounts.<\/li>
      • $400 to $1,500 for a new blog post creation with social shares.<\/li>
      • $200 to $950 for graphic design services.<\/li><\/ul>\n\n\n\n

        If in doubt, a great place to start is browsing through social media manager profiles online, looking at their hourly or project rates, and comparing the proficiency on offer with your requirements.<\/p>\n","protected":false},"excerpt":{"rendered":"

        Millions of businesses rely on excellent social media management as a low-cost way to build brand awareness and reach targeted audiences. If you’re wondering how much a social media manager costs, it\u2019s about $14 to $35 per hour for a skilled freelancer. 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