{"id":15214,"date":"2022-01-11T06:45:27","date_gmt":"2022-01-11T06:45:27","guid":{"rendered":"https:\/\/www.guru.com\/blog\/?p=15214"},"modified":"2022-01-11T06:47:42","modified_gmt":"2022-01-11T06:47:42","slug":"when-to-hire-a-social-media-manager","status":"publish","type":"post","link":"https:\/\/qa-wp.guru.com\/blog\/when-to-hire-a-social-media-manager\/","title":{"rendered":"When to Hire a Social Media Manager"},"content":{"rendered":"\n<p>Hiring <a href=\"https:\/\/www.guru.com\/m\/hire\/freelancers\/social-media-managers\/\" target=\"_blank\" rel=\"noreferrer noopener\">social media managers<\/a> is often a knee-jerk reaction to a PR disaster.<\/p>\n\n\n\n<p>It\u2019s a far better idea to get out in front of any bad press before it happens. So, it would be wise to take on a skilled professional to help you steer clear of jarring PR bumps in the road.<\/p>\n\n\n\n<p>Here, we&#8217;ll explore some of the most common drivers that initiate the conversation about when to hire a social media manager and some guidance about making this decision for your business.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Using a Social Media Manager to Build a Marketing Strategy<\/h2>\n\n\n\n<p>The issue for most small businesses is that it might not always seem that social media is the right place to spend limited time and money.<\/p>\n\n\n\n<p>However, if you have an accomplished social media manager on your team, you could potentially multiply your advertising investments and scale your business to new heights!<\/p>\n\n\n\n<p>Conventional advertising has limitations, so social media is your go-to if you want to shift your marketing to meet your customers in the digital space.<\/p>\n\n\n\n<p>Knowing the right <a href=\"https:\/\/www.guru.com\/blog\/questions-to-ask-social-media-manager-candidates\/\" target=\"_blank\" rel=\"noreferrer noopener\">questions to ask a social media manager<\/a> is crucial. You&#8217;ll be able to select the best candidates with the knowledge you need to kick-start a successful marketing strategy.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reasons to Hire a Social Media Manager Today<\/h2>\n\n\n\n<p>One of the frequent reasons an entrepreneur or business owner leaps to hire a social media manager is that they recognize the lack of scope to engage with their customers.<\/p>\n\n\n\n<p>There is a lot more to social media than posting a few decent images every few days, including:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Leveraging tools like hashtags and brand collaborations.<\/li><li>Using the correct terminology and tone to connect.<\/li><li>Maximizing advertising visibility with highly focused targeting.<\/li><li>Cross-posting across socials to boost brand awareness.<\/li><li>Linking your socials back to your website for enhanced SEO performance.<\/li><\/ul>\n\n\n\n<p>If you have social media accounts and aren&#8217;t handling any of these elements, it&#8217;s time to get an experienced manager.<\/p>\n\n\n\n<p>Let&#8217;s look at some of the other signs your business would benefit from social media expertise.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Lack of Time to Create Quality Content<\/h3>\n\n\n\n<p>Running a business takes time, and if you&#8217;re struggling to focus on managerial responsibilities and can&#8217;t build the capacity to deal with social media, it&#8217;s easy for things to slip through the cracks.<\/p>\n\n\n\n<p>Simply having a social media account isn&#8217;t enough to make it successful. Platforms need constant engagements, fresh content, and outreach to build a responsive audience.<\/p>\n\n\n\n<p>Social media, done right, is a full-time job, so if you can&#8217;t allocate sufficient time to share regular posts, track your ads, and produce quality content, it&#8217;s worth taking on a social media professional.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">The Need to Drive Higher Engagement Metrics<\/h3>\n\n\n\n<p>Whichever socials you use, the aim is to produce results!<\/p>\n\n\n\n<p>Low engagement (considered anything below ten percent) means something isn&#8217;t right &#8211; whether that&#8217;s the type of content, UX, or responsiveness.<\/p>\n\n\n\n<p>Trying to figure out what isn&#8217;t working is like looking for a needle in a haystack if you aren&#8217;t fluent in social media algorithms, so deferring the task to a social media specialist will identify the issue (and solve it) faster.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Building a Strong Brand Voice and Personality<\/h3>\n\n\n\n<p>Writing social media posts probably doesn&#8217;t look that hard. However, poor quality writing is a death knell, regardless of how incredible your visuals are.<\/p>\n\n\n\n<p>Social media text captions should be:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Consistent across every platform, post, and story.<\/li><li>Reflect your branding, style, and character.<\/li><li>Demonstrate the business values that resonate with your customer.<\/li><li>Be word-perfect in spelling and grammar.<\/li><\/ul>\n\n\n\n<p>Having a social media manager takes the strain from creating attention-grabbing text and allows your company to build a unique brand voice.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Using Expert Skills to Improve Brand Visibility<\/h3>\n\n\n\n<p>There are countless tools available to monitor your social media performance, evaluate engagement levels, and pinpoint areas of improvement.<\/p>\n\n\n\n<p>While you can post from any mobile or tablet, using those resources is fundamental to social media success.<\/p>\n\n\n\n<p>A social media manager will have a range of things at their fingertips, such as hashtag generators, post-scheduling software, and trend trackers.<\/p>\n\n\n\n<p>It&#8217;s significantly cheaper to invest in a social media manager with access to everything they need to boost your social performance than investing in software or tools that can be difficult to utilize fully.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Expanding Business Socials Across New Platforms<\/h3>\n\n\n\n<p>Finally, let&#8217;s remember that there are multiple social media platforms!<\/p>\n\n\n\n<p>Trying to juggle the management of each account on your own can be difficult, and missing out on a huge trend or a platform where your customers are flocking might mean falling behind the pack.<\/p>\n\n\n\n<p>A social media manager can evaluate which socials your customers use, where you need to focus your brand presence, and which platforms aren&#8217;t worth your investment.<\/p>\n\n\n\n<p>Best practice varies across each platform, with different rules for advertising, branded content, and optimization guidelines, so using a social media manager will help your business stay on top, no matter how quickly the trends change.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hiring social media managers is often a knee-jerk reaction to a PR disaster. It\u2019s a far better idea to get out in front of any bad press before it happens. So, it would be wise to take on a skilled professional to help you steer clear of jarring PR bumps in the road. Here, we&#8217;ll<\/p>\n","protected":false},"author":14,"featured_media":15261,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,437],"tags":[497],"class_list":{"0":"post-15214","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-employer","8":"category-resources","9":"tag-social-media-management"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>When to Hire a Social Media Manager - Guru Blog<\/title>\n<meta name=\"description\" content=\"Hiring social media managers is often a knee-jerk reaction to a PR disaster. 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