hire a freelance ASO specialist<\/a> on a freelancing site like Guru.<\/p>\n\n\n\nWhat Affects My Rankings in the App Store?<\/h2>\n\n\n\nA Relevant and Descriptive Title<\/h3>\n\n\n\n
Make sure the title of your app gives some idea of what it does\u2013don\u2019t call your app for dog walkers and groomers \u201cFurry Friends.\u201d For all anyone knows, this could be a game, so you may want to call it something like, \u201cFurry Friends: Find Groomers, Walkers, and More!\u201d<\/p>\n\n\n\n
Titles such as this will allow the customer to get a better idea of what they are looking at and make them more likely to hit that install button.<\/p>\n\n\n\n
App Description Quality<\/h3>\n\n\n\n
You need to effectively describe to your potential customer what the app does. Why is this game addicting? In what way will this dog walking app help me find a dog walker? How will this app benefit me more than others?<\/p>\n\n\n\n
Quality Screenshots<\/h3>\n\n\n\n
Make sure you take plenty of high-quality screenshots and find the best and clearest ones to use in your app description. If you\u2019re launching a gaming app, make sure you find a photo with plenty of action that doesn\u2019t appear too complex. With any app, be sure to show a few shots of the user interface that depict how easy it is to use.<\/p>\n\n\n\n
An Eye-Catching Icon<\/h3>\n\n\n\n
A minimalist icon looks great for certain apps, but if you\u2019re creating an action-packed game, it should have some action-oriented artwork as its icon portraying the idea of excitement and fun. They say you should never judge a book by its cover, but when it comes to an app store, everyone will judge your app\u2013and decide whether or not to check it out\u2013by its icon.<\/p>\n\n\n\n
Positive Reviews<\/h3>\n\n\n\n
Politely asking customers within the app if they would like to leave a review is a great way to boost your rankings. Don\u2019t be overbearing, though\u2013only have the app ask once every so often and always give the customer the option to say \u201cdon\u2019t ask again.\u201d Keeping customers happy by not interrupting their game with review requests will lead to them telling their friends to download your game. <\/p>\n\n\n\n
The Right Keywords<\/h3>\n\n\n\n
The keywords begin right in the title of your app\u2013if your game is called \u201cMaster Blaster,\u201d that’s a great name, but it doesn\u2019t exactly describe what the game does. If the title is \u201cMaster Blaster: A Sci-Fi Space Adventure,\u201d it\u2019s not only more descriptive, but you\u2019ve included three keywords. Anyone who searches for a space game, sci-fi game, or adventure game is more likely to come across your game.<\/p>\n\n\n\n
The next keyword inclusion will be within the game’s description\u2013maybe you\u2019ll talk about how the game is \u201cteam-based,\u201d \u201cmulti-player,\u201d or has a \u201ctournament mode.\u201d Use these keywords multiple times without over-stuffing them in the description and making it unreadable. <\/p>\n\n\n\n
It\u2019s important to note that the Apple Store has a special keyword section that’s limited to one-hundred characters\u2013you can choose to max this out. Google Play reads keywords from the title and description and allows up to 4000 characters. <\/p>\n\n\n\n
You can also try out different keyword searches in the app store and find trending and popular keywords\u2013be careful here, though, as using top trending keywords could cause you to get buried under the avalanche of apps with similar keywords. However, if you mix trending keywords with some additional keywords, you can find a good balance. <\/p>\n\n\n\n
In Conclusion<\/h2>\n\n\n\n
Managing keywords can be tricky and definitely requires a bit of homework. However, it’s absolutely doable\u2013if you find you aren\u2019t great at writing high-quality descriptions or you find the process of app optimization confusing and time-consuming, you can always hire an experienced freelance professional app optimizer on Guru.<\/p>\n\n\n\n
If you\u2019re worried about how much app store optimization costs<\/a>\u2013don\u2019t be, as it’s quite reasonable. On Guru, you can browse thousands of affordable professionals who know the best methods of making sure your app gets a head start on the competition while consistently increasing its growth.<\/p>\n","protected":false},"excerpt":{"rendered":"Whether you\u2019re designing an app, a website, or a product, one of the most important factors in whether a prospective customer sees your product will be its keyword relevance. When it comes to designing apps and launching them on the Apple App Store or Google Play, getting noticed among the millions of other apps can<\/p>\n","protected":false},"author":14,"featured_media":16356,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,437],"tags":[564,565],"class_list":{"0":"post-16270","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-employer","8":"category-resources","9":"tag-app-store","10":"tag-optimization"},"yoast_head":"\n
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