{"id":16718,"date":"2022-11-21T16:15:24","date_gmt":"2022-11-21T16:15:24","guid":{"rendered":"https:\/\/www.guru.com\/blog\/?p=16718"},"modified":"2022-11-21T16:20:55","modified_gmt":"2022-11-21T16:20:55","slug":"how-to-improve-an-e-commerce-website","status":"publish","type":"post","link":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/","title":{"rendered":"How to Improve an E-Commerce Website"},"content":{"rendered":"\n

Say you\u2019re looking to hire a freelance e-commerce consultant<\/a> to help guide you in the right direction as you build an e-commerce website. You\u2019re already caught up on all the logistics and know how much it costs to build an e-commerce website<\/a>; you might not have your website built out yet, but you like to think ahead.\u00a0<\/p>\n\n\n\n

Or, maybe you already have an e-commerce website. Your business is doing well, and your website is helping bring in a good amount of revenue, but you\u2019re starting to wonder if there is anything else you could do to generate more traction. Maybe it\u2019s the opposite\u2014you have an e-commerce website that is not performing well. In fact, you haven\u2019t really seen any revenue at all come from it. <\/p>\n\n\n\n

Whether you are considering building a website or are looking to make changes to your existing e-commerce site, we have some tips that will get you moving in the right direction.<\/p>\n\n\n\n

Have a User-Friendly Design <\/h2>\n\n\n\n

Have you ever clicked on a website and instantly regretted it? Let\u2019s say it looked nice visually, but it was far too slow or the pages would glitch or freeze. On some poorly-designed websites, the graphics may look off, the font choice might be peculiar, or they just feel outdated and unprofessional.<\/p>\n\n\n\n

There are many pitfalls that e-commerce websites need to avoid, and design is one of the biggest. When it comes to improving your website, it\u2019s important to analyze your design choices. Understand what is lacking and what is not working. Invest the time and the money into creating a site that is visually appealing and provides your customers with a clear call to action\u2013by giving them a reason to engage with your site and your products, you increase your chance of converting them from leads to consumers. <\/p>\n\n\n\n

Keep It Seamless<\/h2>\n\n\n\n

A wide array of small details add up to a consumer\u2019s experience. For example, if you know you have certain products out of stock in your inventory, have your website reflect that. You can go a step further and offer your potential clients the option to sign up for your newsletter and be notified when an item is back in stock. <\/p>\n\n\n\n

It\u2019s also important to be sure that your website looks and performs the same across different devices. With so many people multitasking between their phones and their laptops, it\u2019s more important than ever to also create a seamless experience across all mobile devices. <\/p>\n\n\n\n

Stand Out <\/h2>\n\n\n\n

We live in a world where consumers are exposed to an influx of advertisements almost every second of the day. There are most likely plenty of competitors that provide the same services and goods as you\u2014why should a consumer shop from you?<\/p>\n\n\n\n

This is where you want to make your website stand out. Yes, design plays a factor, but so do copywriting and graphics. Be strategic with these components. Be personable. Give your consumers a reason to stick with your products and to buy them only from your website. <\/p>\n\n\n\n

Let No Cart Be Abandoned<\/h2>\n\n\n\n

Invest in add-ons and third-party software that can reach out to potential consumers to remind them of their shopping cart.<\/p>\n\n\n\n

There can be a lot of potential in these consumers, so it is important to find ways to reel them back in. After all, they added your products to their shopping cart for a reason! Give them a reason to click \u2018Complete Purchase\u2019–this could be a coupon or promo code for them to use once they return to their cart and check out. <\/p>\n\n\n\n

In Conclusion<\/h2>\n\n\n\n

E-commerce is an unavoidable part of business these days, and there\u2019s an endless number of details that go into the online consumer experience. Thankfully, this also means there\u2019s an endless number of adjustments you can make to grow your business and rise to the top, and Guru\u2019s freelance e-commerce specialists can help you do just that! Check out our wide array of available, experienced, and reliable freelancers today to find the perfect match for any e-commerce website project.<\/p>\n","protected":false},"excerpt":{"rendered":"

Say you\u2019re looking to hire a freelance e-commerce consultant to help guide you in the right direction as you build an e-commerce website. You\u2019re already caught up on all the logistics and know how much it costs to build an e-commerce website; you might not have your website built out yet, but you like to<\/p>\n","protected":false},"author":14,"featured_media":16781,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[26,437],"tags":[515],"class_list":{"0":"post-16718","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-employer","8":"category-resources","9":"tag-ecommerce"},"yoast_head":"\nHow to Improve an E-Commerce Website - Guru Blog<\/title>\n<meta name=\"description\" content=\"Whether you are considering building a website or are looking to make changes to your existing e-commerce site, we have some tips that will get you moving in the right direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How to Improve an E-Commerce Website - Guru Blog\" \/>\n<meta property=\"og:description\" content=\"Whether you are considering building a website or are looking to make changes to your existing e-commerce site, we have some tips that will get you moving in the right direction.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-11-21T16:15:24+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-11-21T16:20:55+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2400\" \/>\n\t<meta property=\"og:image:height\" content=\"1600\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Guru Staff\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Guru Staff\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/\"},\"author\":{\"name\":\"Guru Staff\",\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/#\/schema\/person\/1b9e9d9f55a3fcafaed8640391114a55\"},\"headline\":\"How to Improve an E-Commerce Website\",\"datePublished\":\"2022-11-21T16:15:24+00:00\",\"dateModified\":\"2022-11-21T16:20:55+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/\"},\"wordCount\":696,\"commentCount\":0,\"image\":{\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg\",\"keywords\":[\"Ecommerce\"],\"articleSection\":[\"Employer\",\"Resources\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/\",\"url\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/\",\"name\":\"How to Improve an E-Commerce Website - Guru Blog\",\"isPartOf\":{\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg\",\"datePublished\":\"2022-11-21T16:15:24+00:00\",\"dateModified\":\"2022-11-21T16:20:55+00:00\",\"author\":{\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/#\/schema\/person\/1b9e9d9f55a3fcafaed8640391114a55\"},\"description\":\"Whether you are considering building a website or are looking to make changes to your existing e-commerce site, we have some tips that will get you moving in the right direction.\",\"breadcrumb\":{\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#primaryimage\",\"url\":\"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg\",\"contentUrl\":\"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg\",\"width\":2400,\"height\":1600,\"caption\":\"How to Improve an E-Commerce Website\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/qa-wp.guru.com\/blog\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How to Improve an E-Commerce Website\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/#website\",\"url\":\"https:\/\/qa-wp.guru.com\/blog\/\",\"name\":\"\",\"description\":\"Helping you work Your Way - Guru Blog\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/qa-wp.guru.com\/blog\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/#\/schema\/person\/1b9e9d9f55a3fcafaed8640391114a55\",\"name\":\"Guru Staff\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/qa-wp.guru.com\/blog\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/177f4420872955784327af85d8264ba2e072d910fbf91a394fd4403f42fc1757?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/177f4420872955784327af85d8264ba2e072d910fbf91a394fd4403f42fc1757?s=96&d=mm&r=g\",\"caption\":\"Guru Staff\"},\"url\":\"https:\/\/qa-wp.guru.com\/blog\/author\/gurustaff\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How to Improve an E-Commerce Website - Guru Blog","description":"Whether you are considering building a website or are looking to make changes to your existing e-commerce site, we have some tips that will get you moving in the right direction.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/","og_locale":"en_US","og_type":"article","og_title":"How to Improve an E-Commerce Website - Guru Blog","og_description":"Whether you are considering building a website or are looking to make changes to your existing e-commerce site, we have some tips that will get you moving in the right direction.","og_url":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/","article_published_time":"2022-11-21T16:15:24+00:00","article_modified_time":"2022-11-21T16:20:55+00:00","og_image":[{"width":2400,"height":1600,"url":"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg","type":"image\/jpeg"}],"author":"Guru Staff","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Guru Staff","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#article","isPartOf":{"@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/"},"author":{"name":"Guru Staff","@id":"https:\/\/qa-wp.guru.com\/blog\/#\/schema\/person\/1b9e9d9f55a3fcafaed8640391114a55"},"headline":"How to Improve an E-Commerce Website","datePublished":"2022-11-21T16:15:24+00:00","dateModified":"2022-11-21T16:20:55+00:00","mainEntityOfPage":{"@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/"},"wordCount":696,"commentCount":0,"image":{"@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#primaryimage"},"thumbnailUrl":"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg","keywords":["Ecommerce"],"articleSection":["Employer","Resources"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/","url":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/","name":"How to Improve an E-Commerce Website - Guru Blog","isPartOf":{"@id":"https:\/\/qa-wp.guru.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#primaryimage"},"image":{"@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#primaryimage"},"thumbnailUrl":"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg","datePublished":"2022-11-21T16:15:24+00:00","dateModified":"2022-11-21T16:20:55+00:00","author":{"@id":"https:\/\/qa-wp.guru.com\/blog\/#\/schema\/person\/1b9e9d9f55a3fcafaed8640391114a55"},"description":"Whether you are considering building a website or are looking to make changes to your existing e-commerce site, we have some tips that will get you moving in the right direction.","breadcrumb":{"@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#primaryimage","url":"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg","contentUrl":"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg","width":2400,"height":1600,"caption":"How to Improve an E-Commerce Website"},{"@type":"BreadcrumbList","@id":"https:\/\/qa-wp.guru.com\/blog\/how-to-improve-an-e-commerce-website\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/qa-wp.guru.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How to Improve an E-Commerce Website"}]},{"@type":"WebSite","@id":"https:\/\/qa-wp.guru.com\/blog\/#website","url":"https:\/\/qa-wp.guru.com\/blog\/","name":"","description":"Helping you work Your Way - Guru Blog","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/qa-wp.guru.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/qa-wp.guru.com\/blog\/#\/schema\/person\/1b9e9d9f55a3fcafaed8640391114a55","name":"Guru Staff","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/qa-wp.guru.com\/blog\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/177f4420872955784327af85d8264ba2e072d910fbf91a394fd4403f42fc1757?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/177f4420872955784327af85d8264ba2e072d910fbf91a394fd4403f42fc1757?s=96&d=mm&r=g","caption":"Guru Staff"},"url":"https:\/\/qa-wp.guru.com\/blog\/author\/gurustaff\/"}]}},"jetpack_featured_media_url":"https:\/\/qa-wp.guru.com\/blog\/wp-content\/uploads\/2022\/11\/how-to-improve-ecommerce-website.jpg","_links":{"self":[{"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/posts\/16718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/users\/14"}],"replies":[{"embeddable":true,"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/comments?post=16718"}],"version-history":[{"count":3,"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/posts\/16718\/revisions"}],"predecessor-version":[{"id":16729,"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/posts\/16718\/revisions\/16729"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/media\/16781"}],"wp:attachment":[{"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/media?parent=16718"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/categories?post=16718"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/qa-wp.guru.com\/blog\/wp-json\/wp\/v2\/tags?post=16718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}